Hello!

My name is Su.

I'm a Design Leader with 18+ years of experience building high-performing teams that transform complex challenges into impactful consumer experiences at scale.

Skills & Expertise

Leadership & Strategy

  • Design Team Leadership
  • Cross-Functional Collaboration
  • Design Thinking
  • Product Strategy & Vision
  • Process Optimization
  • Data-Informed Decision Making

Design & Innovation

  • User-Centered Design
  • UX/UI & Brand Design
  • Design Systems Development
  • Rapid Prototyping
  • Mobile & Web Design
  • AI & Emerging Technologies

Consumer Experiences

  • E-commerce
  • Multi-sided Marketplaces
  • Streaming Media Services
  • Personalized Products
  • Retail-as-a-Service
  • Last-mile Delivery Solutions